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You probably didn't wake up today expecting an entirely new search experience.
But — Bing! — here it is.
So, why a new search engine? Why the new name? Why now?
Well, because even though search is a pretty amazing thing, the current state of search engines has some equally amazing statistics.
So far in 2009, there are four and a half websites created EVERY SECOND as the web continues to expand. While more searchable information is cool, nearly half of all searches don’t result in the answer that people are seeking.

At the same time, the way the world searches is changing. You want more than just information. You want knowledge that leads to action.
The truth is you've evolved. It's time search caught up.
So we had an idea. Start over. And we did.
We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.

And features like cashback, where we actually give you money back on great products, and Price Predictor, which actually tells you when to buy an airline ticket in order to help get you the best price — help you make smarter decisions, and put money back in your pocket.

We sincerely hope that the next time you need to make an important decision, you'll Bing and decide.

Thank you,
Bing Team, Microsoft

Visit here to see Why Bing.